Alli Guerra

Campaign won Gold Honors at the 2025 Shorty Impact Awards.

Client: Toyota

Alli’s Role: Supervising Producer + Post-Production Creative Lead

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Challenge: With the launch of the Crown Signia SUV, joining the existing Crown sedan, Toyota set out to highlight the bold design and refined utility of the Toyota Crown Family — not just through traditional specs and features, but by telling a deeper story of innovation, purpose, and connection. The brand aimed to position these vehicles as go-to choices for bold, ambitious leaders who fiercely pursue their passions.

Strategy: Business Insider’s first-party data revealed that readers within the Toyota Crown Family’s target audience are three times more likely to read philanthropy and charity content. Inspired by the bold design and complementary strengths of the Toyota Crown Family — including the Crown sedan and Crown Signia SUV — Business Insider’s branded content studio crafted a story-driven campaign that focuses on the power of partnership between marine conservationists and artificial intelligence.

Result: Our videos captivated viewers across every platform, with the long-form videos and vertical cutdowns collectively surpassing 7.3 million views. Results from our forced exposure among in-market adults 18+ paint a clear picture of success: 94% of those exposed to the campaign reported liking the content, 90% expressed wanting to learn more about the Toyota Crown Family, and 82% said they would be more likely to consider the brand for a future purchase.

Campaign won Silver honors at the 2025 Native Advertising Awards.

Client: Indeed

Alli’s Role: Creative Director + Managing Editor

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Challenge: With a ton of visibility and awareness in the SMB sector, Indeed wanted to expand their reach to mid-market and enterprise clients. Their main goal was to shift its perception in the market from being known as the world’s leading job search engine to becoming known as the world’s leading hiring and matching platform — positioning Indeed as a holistic HR platform for businesses of all sizes.

Strategy: YoY since 2022, I led the creative ideation and execution of seven-figure content partnerships. The Better Work Project included: engaging video and snackable formats, amplifying thought leadership, and fostering in-person connections to reach enterprise decision-makers.

Result: 42+ pieces of content garnering 221MM+ impressions, 1.1MM+ article views, and 9.3M+ video views. Between 2024 and 2025, the program saw an 8% increase in engagement with enterprise-scale audiences.

Client: Keurig Dr Pepper

Alli’s Role: Creative Director + Writer

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Challenge: Keurig Dr Pepper was looking to enhance corporate reputation and drive awareness as a leader in building sustainability. They had recently launched a pollinator program in upstate New York, in collaboration with the IPM Institute and Cornell University, to help local apple farmers build sustainable supply chains.

Strategy: With only 3 weeks of pre production to put together the story and align schedules with all 4 parties in the program, I worked with KDP to develop an engaging narration-driven video to tell their story in a succinct, engaging way.

Result: The video was watched by 3.3+ million viewers with an average watch time of 1 minute 48 seconds. Our brand lift study found that respondents exposed to the video reported a 45 point boost in those who strongly or somewhat agree that KDP is a brand that prioritizes sustainability and corporate responsibility.

Client: SAP Concur solutions

Alli’s Role: Writer + Producer + Voice Artist

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Challenge: SAP as a brand carries a connotation of being “only for the big guys.” SAP Concur solutions wanted to dispel this myth and showcase how their products can help businesses of all sizes to better manage their AP and invoice processing. They wanted to communicate this in a light hearted, entertaining way.

Strategy: Small business owners and employees all wear multiple hats and take on a-lot of tasks. Which made me think of superheroes. Which made me think of how annoying it would be if superheroes had to manually file expenses for their new gear.

Result: I created an animated, narrative-driven short video that builds upon this metaphor of “super” employees to show why it’s so important to alleviate tedious tasks from your team’s plate. The video has garnered 850K+ video views and boasts an average watch time of 72 seconds.

Client: The Chase Marriott Bonvoy Boundless® Card

Alli’s Role: Creative Director + Showrunner

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Challenge: In 2021, American travelers were eager to dip their toes back into travel, but many didn’t feel comfortable with international flights or even air travel in general.

Strategy: In a world of social distancing and small-group travel, I came up with a 2021 installment of the tentpole series Travel Dares inspired by adventures accessible by car. This five-city roadtrip series was designed to help travelers see the US from a fresh perspective, venturing to one-of-a-kind places only found in the US.

Result: Season US outperformed previous seasons of the series across key “quality of time spent” metrics, driving a deeper, more meaningful awareness of The Chase Marriott Bonvoy Boundless® Card. This Travel Dares installment garnered its highest average episode completion rate (29.4%), outperforming previous seasons by more than 63%.

Client: Tequila Cazadores (Bacardi)

Alli’s Role: Creative Director + Writer

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Challenge: Bacardi wanted to raise awareness of the Tequila Cazadores brand in a crowded market. The goal was to establish Cazadores as the premium tequila of choice by inspiring pride in Mexican heritage and identity.

Strategy: I created a series of holiday explainer videos hosted by Mexican-American comedian Xochitl “X” Mayo (star of NBC’s American Auto), explaining Mexican cultural traditions such as the real story of Cinco de Mayo and the significance of skull makeup on the Day of the Dead.

Result: Viewer response was overwhelmingly positive, with comments such as "Love this history!" and "That margarita sounds good!" More than two-thirds of brand study respondents said the Cinco de Mayo video would make them stop what they were doing to watch it, and the videos drove significant lift in viewers feeling Cazadores is an "authentic brand" that is "proud of where it comes from.”

Client: Visible (Verizon)

Alli’s Role: Writer + Producer

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Challenge: Verizon had just launched a new prepaid phone service plan in a oversaturated space. They were hosting an event in Denver to generate visibility, but working on a limited time/budget to generate additional buzz for their popup.

Strategy: Leveraging Insider Inc.’s massive social presence, I had the idea to draw attention to this live activation with a bespoke Instagram Story that was repurposed within an ad unit to increase longevity and reach of this 24-hour-limited asset. Additionally, we took brand-supplied assets and transformed them into an Insider-style video for distribution across our platforms.

Result: We garnered nearly 800K on our bespoke story across our vertical handles and saw a .25% swipe up rate to the event landing page.

Client: Cartier

Alli’s Role: Writer + Producer

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Challenge: Cartier was releasing the new Santos watch. They wanted to celebrate the brand’s heritage, while also celebrating forward-thinking design.

Strategy: I melded together the history of Cartier and the innovative thinking behind the new Santos in a narrative-driven feature article. To match the boldness of the watched, I had my graphic designer include big, splashy definitions for key branding words.

Result: The page performed well with Cartier’s desired luxury audience on social media, yielding social actions (like, comments, and shares) that were 361% above our content benchmarks.

Client: Nick Rewind (formerly “The Splat) - Nickelodeon

Alli’s Role: Creative Director + Writer

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Challenge: Nickelodeon was gearing up to launch its first-ever dedicated block of 90s Nickelodeon programming. Before announcing what it was, they wanted to create a social teaser campaign to get fans excited and drum up intrigue.

Strategy: One of my colleagues and I co-created #TheSplatIsComing strategy. Using stuffed animals + action figures of iconic 90s Nickelodeon characters, along with a cardboard “The Splat” logo cutout, we set out into the real-world to capture stills and videos that brought these characters into the 21st century — a visual metaphor for the kids who grew up watching these shows.

Result: From the launch of the teaser campaign on September 12th, 2015 to the launch of “The Splat” programming block on October 5th, there were 65K mentions of #TheSplat on twitter with an estimated 400 million reach. All of this was achieved via 100% organic reach, without any paid social backing.

Client: MTV

Alli’s Role: Creative Producer

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Challenge: MTV was gearing up for the launch of Scream, the TV series based on the blockbuster franchise. They wanted to generate a bunch of noise (screams, one may say?) among 18-49 year olds.

Strategy: Our team played with the iconic scream mask in our creative and developed a custom, handwritten font in a blood-red font to embody the storyline that made this classic a cult hit.

Result: The series debuted with 1.03 million viewers and a 0.5 in the 18-49 demographic.